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The experts' guide to mobile games monetisation: Part one Mobile game’s success relies heavily on how developers monetise them. While the mobile market has premium games at a one-off cost, much of the industry now revolves around the free-to-play model, meaning that developers must have a thought-out monetisation strategy that adds value to the game and generates revenue, all without alienating its players. With so many different ways to monetise, knowi…

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