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Mobile game’s success relies heavily on how developers monetise them. While the mobile market has premium games at a one-off cost, much of the industry now revolves around the free-to-play model, meaning that developers must have a thought-out monetisation strategy that adds value to the […]
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FaZe Clan to host Halo Championship Major Atlanta 2024
Image credit: FaZe Clan North American esports organisation FaZe Clan has announced it will host the 2024 Halo Championship Series (HCS) Atlanta Major. The third Major of the 2024 HCS season will take place July 26th-28th in the Gateway Center Arena at Atlanta’s College Park. […]
Halo
North American esports organisation FaZe Clan has announced it will host the 2024 Halo Championship Series (HCS) Atlanta Major.
The third Major of the 2024 HCS season will take place July 26th-28th in the Gateway Center Arena at Atlanta’s College Park.
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The tournament qualifiers will see 96 teams from around the world compete for four spots in the group stage. FaZe Clan, the four qualifiers and other HCS partner teams will compete for a chance to become champion and claim a lion’s share of its $250,000 (~£196,847) prize pool.
In addition to the main competition, the HCS Atlanta Major will feature a $5,000 (~£3,936) free-for-all tournament which is free for spectators and players to compete in. FaZe Clan is one of four organisations hosting an HCS Major in 2024. It joins OpTic Gaming, Spacestation and Quadrant as event hosts running until October when the 2024 Halo World Championship heads to Seattle.
The HCS continues to show promising signs of growth in the FPS sector. The 2024 Arlington Major hit peak viewing figures of 109,760, according to esports data platform Esports Charts, with FaZe Clan featuring in three of the five most-watched matches of the event.
For FaZe Clan, hosting the Atlanta Major marks its first event collaboration following its merger with North American holding company GameSquare in March 2024. Elsewhere, the organisation has continued expanding its partnership portfolio. In February, it launched an energy drink flavour with energy drink brand GHOST.
Justin Kenna, CEO of GameSquare, spoke on hosting the event: “As our first major collaboration with FaZe Clan officially in the GameSquare ecosystem, we are thrilled to be partnering with 343 Industries to bring the Halo Championship Series to Atlanta.
“This moment combines for the first time GameSquare’s event production expertise alongside FaZe Clan’s unmatched esports pedigree. Add the iconic Halo universe to the mix, and we believe we have the opportunity to create an unforgettable event for gamers and fans alike.”
